Ben & Jerry's co-founder wants to develop ice cream flavor to represent "palestine"

Ben Cohen, one of the co-founders of the Ben & Jerry's ice cream brand, is continuing to politicize his approach to food marketing, though Unilever prevented him from doing it under their auspices:

Ben Cohen, co-founder of the iconic ice cream brand Ben & Jerry’s, says that parent company Unilever prevented the company from launching a new flavour intended to show solidarity with Palestine, BBC reports.

Cohen announced that he will move forward independently with the project, creating the flavour as part of a personal series highlighting social causes that he claims Ben & Jerry’s has been barred from addressing publicly. [...]

In a video posted on Instagram on Tuesday, Cohen revealed that he is developing a watermelon-flavoured sorbet and invited suggestions for the product’s name and ingredients. The watermelon has become a symbol of solidarity with Palestinians because its red, green, black, and white colours mirror those of the Palestinian flag.

“I’m doing what they couldn’t,” Cohen said in the video, filmed in a kitchen. “I’m making a watermelon-flavoured ice cream that calls for permanent peace in Palestine and for repairing the damage that was done there.” [...]

Ben’s Best was first established in 2016 in support of then-US presidential candidate Bernie Sanders, with the launch of the “Bernie’s Back” flavour. Cohen said he plans to develop other socially conscious flavours under the same label.

It sounds more like this Cohen is in the business to make political statements through the food he manufactures. Seriously, if that's what he's in it for, he's not very interested in making fortunes at all, so why does he remain in the business? All that aside, his anti-Israel obsessions are one of the saddest things about him, and a leading reason why western society is collapsing so badly, morally or otherwise.