Tel-Chai Nation

Obama's half-hour vanity production, which Michelle Malkin already found excruciatingly dull, only managed to get a viewing of 21.7 percent in US households (Hat tip: Hot Air):

The combined overall household rating for Senator Barack Obama’s Wednesday night infomercial, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 21.7.

Obama’s simulcast is the first to be aired by a presidential candidate since Ross Perot ran a political telecast on the eve of Election Day in 1996. That program was watched by 16.8% of all households nationwide. [...]

In comparison, the final debate between the two presidential candidates received a 38.3 household rating in the top 56 local TV markets. The candidates’ first debate on September 26 received a 34.7 household rating in the top 55 markets; their second debate, on October 7, received a 42.0 household rating in those markets.

The Obamamercial failed to impress critics too. The New York Post spoke to some infomercial experts about it, and they panned it:

Two leading infomercial stars agree: Barack Obama’s half-hour self-promotion last night was a flop.

“I don’t see enough smiling. Doom and gloom totally,” said Anthony Sullivan, one of the biggest names in infomercial history.

“I feel depressed right now,” added Sullivan, an Englishman famous for his infomercials touting the Swivel Sweeper and Smart Chopper. The only thing saving Obama, Sullivan said, was when the candidate appeared live at the end speaking at a rally in Florida. [...]

He and AJ Khubani, who has produced infomercials for 25 years, said Obama also fell short of offering solutions to the dire problems he laid out.

“I didn’t see a payoff. Classic infomercial is you show the before and you show the after. I didn’t see the music or the crashing waves of the Pacific,” Sullivan said.

Clearly, we didn't miss anything.

Labels: United States