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Friday, January 13, 2012 

Mercedes-Benz using Che Guevara for promoting their cars in US

I think this disgusting news is all one needs to know for why they shouldn't spend their money on a German luxury car brand that only strikes me as snoozingly dull. That they would use a mass murderer like Che Guevara as part of their advertising campaign is quite offensive. If you need a great luxury car, try a Lexus or a Maserati, or clamor of Citroen to start selling cars again in the USA, and that way you'll be able to buy the C6 and the new DS series of luxury style vehicles they're now building.

Update: now they're apologizing, but it's a pretty lame one (via Hot Air). Their chairman says:
In his keynote speech at CES, Dr. Zetsche addressed the revolution in automobility enabled by new technologies, in particular those associated with connectivity. To illustrate this point, the company briefly used a photo of revolutionary Che Guevara (it was one of many images and videos in the presentation). Daimler was not condoning the life or actions of this historical figure or the political philosophy he espoused. We sincerely apologize to those who took offense.
Oh please. If they're using his image, then whether they intend or not, they are condoning his actions. When it comes to real life monsters, there is no separating between image and behavior.

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