French sports store opens in Israel
A French company's setting a good example by opening up a chain here:
French discount sporting goods giant Decathlon is set to open its first store in Israel Tuesday. Spanning 3,000 square meters (32,000 square feet), the new store in Rishon Lezion's G Center, in central Israel, has 60 departments and will sell athletic shoes, sports equipment and clothing, as well as dietary supplements at competitive prices.They're doing the right thing to do business over here, and not allow BDS villains to intimidate them.
Decathlon is the third international sports chain to enter the Israeli market, following American retailer Foot Locker and Switzerland's Intersport. According to financial daily Globes, Decathlon's arrival is expected to spark fierce competition in the sector, which features higher prices than in other Western countries, is controlled by only a few players and has an annual revenue of over 2 billion shekels ($560 million).
