Tel-Chai Nation

I once wrote about a different religious clothes designer before who was pushing the notion of modest dress post-October 7, 2023, which practically runs the danger of promoting what the Islamic world wants, and here's another article about a so-called fashionista who's telling everybody her store saw a rise in sales of her vision of women's dress. It may be tabloid fodder, but that doesn't make it any less dismaying and concerning, mainly because there is a bizarre form of leftism lurking within the propaganda at work here:

When the Gaza war broke out on October 7, Sivan Ruham Moshe—a 38-year-old mother and boutique owner from Ramla—felt something shift inside her.

“I understood I was here on a mission,” she said. Her small shop, which for years sold elegant, modest clothing to local women, suddenly became the beating heart of a growing spiritual revival sweeping Israeli social media.

“In those first weeks of the war, I saw clip after clip of girls burning or throwing away revealing clothes,” she said. “They were doing it out of faith—believing it would help bring the hostages and soldiers home safely. I wanted to take that faith and turn it into action.”

Oh for crying out loud. Anybody who's going to claim that how you dress is to blame for these tragedies and not barbaric ideologies like the Religion of Peace is absolutely obscuring all the really challenging issues and insulting intellects. Do they realize that even in Islamic-run countries, there's Jews and even non-Muslims, who, no matter how they dressed, were raped and murdered in past centuries too? It goes without saying that, in addition to their ethnic background, the victims of October 7, 2023 were also graphically raped and murdered based on how they dressed, along with singing and dancing. And let's not forget how the Taliban treats women now in Afghanistan, ever since former fraud-in-chief Joe Biden's "government" withdrew and enabled the terrorist organization to take over again. Trashing revealing clothes isn't what brought the hostages home safely, it was hard work in the battlefield that did, along with unfortunately having to release dangerous jihadists.

Faith, humor, and the algorithm

Ruham Moshe didn’t plan to become a social media phenomenon—but that’s exactly what happened. Her TikTok videos mix sincerity and humor, racking up hundreds of thousands of views.

In one viral video, a “thief” dressed in black snatches shopping bags from a woman leaving her store. The drama turns comedic when Ruham Moshe chases after her, only to gift her the same modest outfits she had “lost.” The clip ends with a laugh and a message: “What’s meant for you will never be stolen.”

Even if TikTok is now being purchased from China by a USA source, that still doesn't mean her use of such a site isn't troubling, and especially not if she made use of it before this year's purchase under Donald Trump. Perhaps that's another clue what's wrong with this puff piece, which could still result in bad influences if we're not vigilant.

“People feel the truth behind it,” she said. “It’s not polished marketing—it’s life. I’m not preaching, I’m sharing joy.”

In another clip, she and a friend sing a parody of a pop hit. In a third, they literally climb a “ladder of modesty,” rewarding each other for small spiritual steps: “You wore a long skirt today? You’ve gone up a level!”

And how does dressing modestly alone make one a better person? Why isn't wearing a bikini and swimming in the sea joyful? This is so utterly insulting to women, no matter what they may claim. This, I'm afraid, is preaching.

From home sales to viral fame

Her story began long before the TikTok boom. Ruham Moshe started selling modest clothing from her home more than a decade ago. “I grew up traditional but not religious,” she said. “I came back to faith 17 years ago, and dressing modestly was one of the hardest changes for me.”

Over time, she noticed that more secular women were curious about modest fashion—but didn’t want to sacrifice style. “They walk in wearing jeans and leave with a modest dress,” she said. “I tell them: my clothes aren’t ‘Bnei Brak style.’ They’re modest, but modern.”

She sees her boutique not only as a business, but as a bridge between worlds. “I have religious, traditional, and completely secular clients,” she said. “All of them want to feel beautiful. And when they put on a modest dress, something changes—not just in how they look, but in how they carry themselves.”

Wow, is this ever Stupid City. Does she and the paper really think everybody's that idiotic? Sorry, but dressing modestly alone doesn't make one more beautiful in every way, and assuming she doesn't support Christianity, one can only wonder why she wants to borrow ideas from it, or worse, if she believes Islam's approach is inherently valid.

“Every woman strengthens at her own pace”

Critics sometimes accuse Ruham Moshe’s designs of being too fitted to count as truly modest. She’s unfazed.

“Yes, there are strict rules in Jewish law,” she said. “But everyone grows at their own pace. You don’t become religious overnight. What matters is intention and effort.”

Ahem. Is there any clear verses in the Torah/Bible justifying this in every way? A serious rabbi doesn't impose a dress code, and women like Mrs. Moshe shouldn't be using their own status as women to justify this propaganda either. Did she and Yediot Achronot ever notice how a pro-Hamas propaganda site censored the leftist actress Hannah Einbinder's strapless dress despite her support for their repulsive cause? Well Mrs. Moshe isn't improving the situation if she takes issue with skimpy dress instead of the Hamas' adherence to the Religion of Peace. What "strict" laws are we talking about here anyway?

Her approach—blending spirituality with accessibility—has made her a role model for a new kind of faith-driven influencer: women who speak openly about religion but package it in the language of lifestyle, humor, and authenticity.

“Instagram and TikTok are just tools,” she said. “If they can bring someone closer to faith—or even just make her feel more confident—then that’s my mission accomplished.”

Again, her use of a Communist China-originating site is decidedly problematic, but using even Instagram for this propaganda is too.

The modesty boom

Since the start of the war, modest fashion has surged across Israel’s social platforms. Videos of women pledging to “take on modesty for the sake of the soldiers and hostages” have drawn millions of views. In some, teenagers are seen cutting short shorts or trading tank tops for long skirts, framing it as an act of faith and solidarity.

This modesty revival has also become a lucrative business. Dozens of small boutiques—run mostly by women—combine faith-based messages with marketing savvy. Many of their clips resemble mini-dramas: part comedy sketch, part spiritual sermon, part fashion ad.

“Modesty doesn’t have to be dull,” Ruham Moshe said. “It can be colorful, elegant, full of joy. The point isn’t to hide—it’s to shine differently.”

Modestly dressing isn't the answer to everything, and this runs the risk of doing what the Islamic world, Hamas included, couldn't care less about. And it's horrific if there's any teens destroying wonderful clothes that other designers worked hard to produce, and whose livelihoods practically depended upon. Mrs. Moshe may not be advocating for burkas and niqabs, but she's still doing something that risks hurting women's rights and status, and the following actually acknowledges that:

A cultural and spiritual mirror

The phenomenon has drawn the attention of cultural experts who see it as part of a broader national mood.

Dr. Rachel Getz-Salomon, head of the Fashion Design Department at the University of Haifa, sees it as a fascinating mix of empowerment and control.

“Within the rigid boundaries of modesty, these women are asserting their independence,” she explained. “They follow the letter of the law—but do it their own way: tight fabrics, shiny textures, bold colors. It’s rebellion disguised as piety.”

But she also warns of a more conservative undercurrent. “When modesty becomes linked to nationalism or holiness, it can end up policing women’s bodies,” she said. “Still, there’s something powerful about women reclaiming that language for themselves.”

Well isn't that why Mrs. Moshe is being so petty regardless? This is not helping if she won't understand that modest dress isn't everything. Making matters worse:

Faith, feminism, and the algorithm

What began as a war-time gesture of spiritual unity has evolved into a wider cultural phenomenon—part religious revival, part social media trend, part feminist reinterpretation.

“People think modesty is about restriction,” Ruham Moshe said. “But it’s actually about freedom—the freedom to define beauty on your own terms.”

Forget it, the "modesty" she's promoting is more about body-shaming. It's quite eyebrow-raising that feminism has something to do with this, because in the past decade alone, left-wing feminism, if anything, ruined a lot of creativity, entertainment and particularly social cohesion and women's safety, and arguably led soon after to the terrible influence of LGBT ideology. This suggests Mrs. Moshe's some kind of a left-wing propagandist. Does she realize that what she's advocating is what many leftists have been as well during the past decade? She likely does, but the paper won't admit it any more than she will. This is telling, and one more reason why we should be wary, because while she may not admit it, she's supporting the notion women should be ashamed of their bodies, which is just what leftist feminism has been advocating, particularly of recent. Also, how does burning clothing make one a better person?

Her words resonate with a generation of Israeli women rethinking how faith fits into modern life. Whether as believers, influencers, or simply seekers, they’re turning long skirts and headscarves into something larger: symbols of identity, resilience, and quiet strength.

“It’s not just about clothes,” Ruham Moshe said softly. “It’s about who we are becoming—one modest step at a time.”

If this is all she's worried about, then she's not a realist at all. Does violent crime and how to prevent it concern her? What she says sounds like stealth Islamic sharia, and that's disgusting and reprehensible. Also, somebody needs to make clear to teens and adults alike that if book burning isn't acceptable, then destroying skimpy clothes isn't either. Somebody most definitely does owe an apology for encouraging any disrespect for what flawed but otherwise decent fashion designers spent a tons of work perfecting over the years, including Mexico's dressmakers. And Mrs. Moshe can decidedly deliver an apology for lending herself to stealth propaganda that the left clearly has no issue with, and likely never did. This wokeness disguised as religion may not be the "phenomenon" she and Yediot Achronot want all to believe it is, but that still doesn't make this acceptable.

Labels: anti-semitism, dhimmitude, haredi corruption, islam, Israel, jihad, Judaism, military, misogyny, Moonbattery, msm foulness, racism, sexual violence, terrorism, war on terror