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Monday, February 03, 2020 

There's a cognitive campaign to co-opt Zionism

The Daily Wire wrote about how the synonym for patriotism is approached abroad, in a negative way:
In the United States, “The Cognitive Campaign to Co-opt Zionism” is in full force. This is a movement, sometimes intentional, sometimes unintentional, consisting of one simple goal: The complete separation of Judaism and Zionism, which is the belief in the right of the Jewish people to a state in the territory defined as the historic Land of Israel.

But what exactly is a cognitive campaign?

In the information era, war is often not waged in any physical space. Instead, the battlefield lies inside peoples’ hearts and minds — where influence is the weapon of choice. As Brig.-Gen. (res.) Yossi Kuperwasser and David Siman-Tov of Israel’s Institute for National Security Studies (INSS) explain: “The purpose of the cognitive campaign is to cause target audiences to adopt the perception of reality held by the side wielding the effort, so that it can more easily advance the strategic and/or operational objectives that it sees as critical.”

Campaign activists accomplish this via a wide array of tools, ranging from traditional diplomacy, mass media, social media, grassroots efforts, and so forth. Cognitive campaigns have become such powerful weapons in both domestic and international affairs that governments have created entire agencies to operate exclusively in the field of public perception.

However, the cognitive campaign to co-opt Zionism is one that is seldom discussed, likely due to the sensitivity surrounding the subject within the Jewish community. Jewish identity has many different characteristics. Some emphasize the community aspect of Judaism, others the religious aspect, and others the Zionist aspect. And in a society that puts such an emphasis on personal identity, it is galling to see broad swaths of the public, Jews included, disparage Zionists because of their beliefs. Many American Jews simply do not see Zionism as a legitimate component of Jewish identity. Unfortunately, it is often Jews themselves who take prominent roles in the campaign against Zionism.
They won't even consider the synonymous meaning, and those who try to take all meaning out of it are simply a disgrace. The Israeli left's done it at times, and this here is the result overseas.

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